The brief:
Taking a piece of text as a starting point, create a sequence that compliments, enhances or subverts the content through motion graphics.
Chosen text
‘Silence Acts of Kindness’ by Emma Elizabeth encouraged us as a team to focus on a mindset of kindness and how a ‘silent act of kindness’ ‘can change the world’.
We challenged ourselves to create a motion graphic that communicated the power of kindness, without any speaking involved.
Storyboards
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Using everyday objects to create beauty, symbolising kindness, that overflows into the world.
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Depicting kindness as a breath that brings light and transformation in individual lives.
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Focusing on how a mindset of kindness can change the world.
Character development
Creating a character that was approachable was a key aspect when forming the animation. Adding limbs and hair enabled to portray clear movements and emotions.
The Kindness Award
We created ‘The Kindness Award’ to award companies for being kind towards people with no immediate profitable gain.
The main aim of the animation would be to encourage a mindset of kindness and the award would give companies the incentive to be kind.
Animatic
Final animation
